250 years of
Wedgwood

To celebrate 250 years of artistry and innovation, Wedgwood curated two exhibitions in Taiwan to honour its heritage and engage local collectors. The campaign received strong public and media attention, reinforcing Wedgwood’s image as both a cultural icon and a modern classic brand. It revitalised the story of Wedgwood’s craftsmanship and its connection to British lifestyle culture, from the elegance of ceramics to the ritual of afternoon tea.
Through thoughtful curation, spatial design, and brand storytelling, the exhibitions expressed Wedgwood’s core values of heritage, artistry, and refinement, presenting the brand as a living expression of craftsmanship that continues to inspire across Asia.

To maintain brand consistency across two consecutive years, both exhibitions were designed under one vision: to celebrate Wedgwood’s timeless artistry and strengthen its reputation among collectors and design enthusiasts. The first focused on cultural and historical storytelling, while the second emphasised craftsmanship, prestige, and sales engagement.

The first exhibition, The Empire of Porcelain: 250 Years of Craftsmanship, transformed the historic Tamsui Little White House into a space that traced Wedgwood’s artistic evolution through trade, design, and masterful ceramic craft. Arch-shaped displays echoed the venue’s architecture, while the colour palette combined Wedgwood’s signature blue with accent hues from key collections to create a calm, museum-like atmosphere. The main highlights were its historic masterpieces, representing Wedgwood’s role in shaping British craftsmanship and brand value. The Dynasty collection, featuring Chinese-inspired motifs, was added to localise the display for the Taiwanese audience and subtly demonstrate the brand’s global adaptability.

The second exhibition, Wedgwood: 250 Years of Treasured Craft, extended this narrative into a luxury department store, blending art, display, and commerce. Centred on the Gilded Portland Vase, the key visual design used a gold and black palette to evoke a sense of timeless prestige. Limited-edition pieces and new collections were presented alongside tea set displays and live afternoon tea experiences, reconnecting Wedgwood’s legacy with lifestyle culture and further enhancing its reputation in the Asian market.