With over 15 years’ experience creating engaging visual solutions for global clients, including Godiva and Deliveroo Hop. I specialise in branding and campaign design, while also growing as a UX designer by blending user-centred thinking and marketing strategy with bold, thoughtful design.

Whether it’s building a brand or mapping a user journey, I’m passionate about crafting clear, meaningful experiences across print, digital, and experiential platforms. Outside of work, I love exhibitions, music, nature, people-watching, and getting creative in the kitchen or with hands-on crafts.

I’m based in London, feel free to get in touch if you’d like to collaborate or just say hello.





︎Experience


Freelance Designer

2024 - Now, London UK
Ju Design

Senior Graphic Designer

2018 - 2024, London UK
Brand Design Lab

Freelance Designer

2017 - 2018, London / Taipei
Self-Employment

Senior Art Designer

2014 - 2017, Taipei TW
Eslite Corporation

Art Designer

2010 - 2013, Taipei TW
Eslite Corporation

Graphic Designer

2007 - 2010, Taipei TW
Pinmo Design



︎Education & Certification


Master of Arts Graphic Design
2013 - 2014, London UK
London College of Communication (UAL)

Bachelor of Arts Commercial Design

2003 - 2007, Taipei TW
Ming Chung University

Google UX Design
2024
Google Career Certificates



︎Awards


Finalist
2006, Taiwan
The Competition of Create PONY
Issued by PONY

X-Cover
2005, Taiwan
’04-’05 X-Cup Design Awards
Issued by XFUNS Creative & Design Magazine