Unlimited
Happiness

Sundan, a well-known and reputable electronics retailer in China, launched this campaign for the grand opening of their new stores in 2023.

The series key visual for the campaign featured a smiley face symbolizing 'unlimited happiness' and included numerous lifestyle images of people enjoying electronic products in their daily lives, showcasing the joy these products bring. Sundan's premium and stylish product images were also prominently displayed, clearly conveying what the stores offer to the audience.

While the store design prominently utilized Sundan’s turquoise brand colour, a new gradient colour scheme incorporating apple green and lavender was introduced to create differentiation and enhance the celebratory vibe. Apple green, derived from the Sundan Pulse brand colour, was selected to ensure that this campaign design could also be used for the new Sundan Pulse store.

The ribbon, symbolizing celebration, was arranged in an arc shape with a gradient color scheme to represent a smiling arc. This design was implemented to enhance the distinctive celebratory vibe during the store’s grand opening.

The campaign key visuals were used exclusively around the entrance area to prevent confusion with other electronic product brand campaigns within the store.

This campaign was also applied to the hoarding during the store's construction before its opening.

The OOH materials predominantly feature lifestyle images with a Grand Opening message, aiming to engage audiences by conveying that Sundan sells products that bring happiness to your life.