#Fashion
Highlights
2018 A/W
New Arrival
Campaign
Hashtags are a popular way to enable cross-referencing of content by topic or theme on digital social media. Imagine clicking on ‘#Fashion Highlights’ and being directed to New Fashion Arrivals! This key visual presents the creative imagination of ‘#Fashion Highlights’ in the digital world.
Client/ The Eslite Spectrum - Xinyi Store (Taiwan)
Creative Direction/ Hisn Tsu Wang
Campaign Strategy/ Ju Wen Cheng, HUNG HSUN Li
Lead Designer/ Ju Wen Cheng
Typography Art/ Ju Wen Cheng
The use of deconstructed typefaces represents contemporary fashion trends—reconstruction, redesign, and new combinations through variations in materials, textiles, techniques, cuts, and styles.
The campaign was showcased across various platforms and promotional materials to ensure widespread awareness.
