What Dad
Likes
To Do

Sundan Life, a premium brand line owned by the electronics retailer Sundan in China, focuses on mature men as its key target customers. The Father's Day sale promotion campaign holds significant importance for their annual sales performance. The campaign used a series of concepts around 'what dad likes to do' to introduce Sundan Life's key categories across electronic and lifestyle products. You will find the perfect gift for your dad at Sundan Life, no matter his preference. Vibrant early summer colours were introduced in the key visuals for the series, capturing the celebratory vibe of Chinese Father's Day in June. These colours were carefully chosen to blend harmoniously with Sundan Life's primary brand colour, gold.

Out-of-Home (OOH) materials were implemented across Shenzhen and Shanghai to convey the message that "it's time to pick up gifts for your father," with Sundan Life offering a wide range of gift ideas for you to choose from.

The design work was based on the Shenzhen flagship store in Pingan Mall, and we then produced the artworks for the Sundan Life marketing team to extend to their other stores.

Hanging banners with a staggered arrangement were implemented in the store atrium.

Wrapping paper and a series of five 'what dad likes to do' visual small cards were designed for gift wrapping. Customers can choose the cards based on the selected gift type.